Like so many product upgrades recently, Snowpocalypse 2.0 is vastly overrated. Despite great hype, the new version offers few improvements over the original while retaining many of the drawbacks. Chief among these is content overload. While Snow2, as it’s known on the street, provides somewhat improved content flow it is still far too fast for the average user and lacks any meaningful controls. This of course begs the question of whether the manufacturer (we’re looking at you Obama) rushed this product to market to capitalize on the interest in the Snowpocalypse brand. One hint on this subject is Snow2’s lack of a “delete” button, despite repeated requests from users of the original product. Another complaint is that, like its predecessor, Snow2 seems primarily intended for children interested in “gaming.” For serious business users, Snow2 offers little of value, unless they happen to be manufacturers of snow shovels. Speaking of which, for those suffering buyer’s remorse over the purchase of a Snowpocalypse product, help may soon be on the way. Apple–ever on the lookout for an opportunity–is rumored to be testing its answer to Snowpocalypse, the iShovel. Early reviews give it high marks although it apparently lacks a Blu-Ray disc player and bogs down when used on Snowpocalypse content produced in the “wet” setting. Still, if history is any lesson, iShovel may give Snowpocalypse a run for its money. In the meantime, be on the lookout for Snowpocolypse 3.0, due out Monday. Now, if you’ll excuse me, I have to get back to my analog shovel.
Your humble reviewer,